United States · Business & Freelancer

Customer Acquisition Cost Calculator

Calculate customer acquisition cost from sales and marketing spend and new customers.

US dollarsRuns in your browserFormula & assumptions ↓

Your inputs

Your results

Enter your values and calculate to see the result.

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How this Customer Acquisition Cost Calculator works

This calculator turns the business inputs you provide into a transparent planning estimate. It runs locally in your browser and does not require an account.

Formula and assumptions

The result uses straightforward arithmetic based only on the fields shown above. Review whether your accounting definitions, time period, taxes, fees and overhead match the assumptions before using the result for a business decision.

Use real business data

For useful comparisons, enter figures from the same accounting period and use consistent definitions for revenue, costs, customers and working hours. Tax and legal treatment may differ by entity type and jurisdiction.

Browse all US business and freelancer calculators.

How to use this calculator

  1. Set Sales & marketing spend (default 50000).
  2. Set New customers acquired (default 500).
  3. Select Calculate to update the result. Reset restores the starting values.

Planning estimate only. Taxes, accounting treatment, payroll obligations, industry practices and business costs can change actual results.

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